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HAPPINESS MACHINE (2014)
Creative Director
An installation/experience about the Christmas holiday, set in a NYC 37th St. storefront during the week of Black Friday, which parodies techniques from Advertising and Public Relations.
Created by Jess Applebaum, Nic Benacerraf, Marina McClure, Camden Place
Premiered at ChaShaMa's 37th St. Storefront Gallery
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